Building A Brand With Social Media

Building a business and being the brand takes a commitment. As an image builder, I know how important it is to invest in yourself and your employees. This is that time for me.

Recently I attended Facebook Community Boost during the DMV’s Entrepreneurship Week. The brand behind the business needs to be carefully built and this week we looked at how Facebook and Instagram can help. They fed us a nice lunch, provided snacks, tea and coffee. Finally they topped it all off with a wonderful networking event for women sponsored by She Means Business.

We were given several sessions to choose from. My favorite session was Instagram Story School because it was so interactive.
I asked a staff person if these wonderful features will help me take great Instagram pictures. He said, “no, you do that.” That simple answer opened my eyes and revealed a lie. I was wrong to believe that the tools I have are not good enough. I was wrong to believe that having more would make me better. He looked at my pictures and thought they were very nice. I’m realizing, “all you need is a very good eye.”

Later that night, She Means Business sponsored a networking event for female entrepreneurs. They partnered with Civic Dinner to provide a unique networking experience. We were placed at a table with five to nine other women that we did not know. Businesswomen getting to know one another’s dreams and challenges. We were sharing and building friendships. A room full of lady entrepreneurs cultivating relationships. We are women encouraging women.

One lady encouraged us by giving fiery advice, Angel Rich. She was an honored guest at the networking event that night. What blessed me the most was how she was enjoying the moment, along with all of us, women entrepreneurs. She has been called the next Steve Job, but I think she is more than that. I prefer to call her “One Of A Kind.” I was honored to stand next to her with hopes that she was as encouraged as we were.

Do you have a Facebook or Instagram question that you want answered? Please leave it in the comments.

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